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Master Data Preparation for Real-World Analytics

7 Scenarios
3 Hours 5 Minutes
Intermediate
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7 credits
Industry
e-commerce
general
Skills
ml-modelling
approach
data-modelling
data-quality
data-wrangling
data-visualization
data-understanding
Tools
python
sql

Learning Objectives

Understand why data preparation affects analysis reliability and downstream machine learning performance.
Learn how outliers arise and compare capping, removal, and transformation choices conceptually.
Grasp when to normalize versus standardize features, including robustness considerations with outliers.
Explore univariate and bivariate EDA to interpret distributions, relationships, and skewness meaningfully.
Understand categorical variable types and compare encoding strategies for nominal, ordinal, and high cardinality.
Learn missing data mechanisms MCAR, MAR, MNAR and implications for imputation choices.
Compare feature engineering concepts that improve interpretability, such as ratios, durations, and grouped categories.
Grasp validation principles to assess preprocessing impact using distributions, correlations, and domain context.

Overview

Master Data Preparation for Real-World Analytics is a comprehensive, hands-on masterclass designed to help you transform raw, messy data into clean, reliable, and model-ready datasets. Whether you're preparing data for a business report or building a machine learning model, this program equips you with the essential techniques used by industry professionals to ensure data quality and analytical accuracy.

Through guided scenarios, you’ll step into the shoes of data analysts and engineers working with real-world business challenges—from detecting outliers and imputing missing values to scaling and encoding features for predictive modeling. Each scenario focuses on practical, Python-driven workflows, allowing you to not just understand the theory but apply it confidently in real projects.

By the end of this masterclass, you’ll have the complete skill set to:

  • Identify, analyze, and treat data quality issues using statistical and domain-driven methods.
  • Apply techniques like outlier handling, feature scaling, and categorical encoding to prepare data for analytics and machine learning.
  • Engineer impactful new features that improve model interpretability and predictive power.
  • Validate your cleaning and transformation choices to ensure consistency, reliability, and accuracy in insights.

If you’ve ever struggled with messy spreadsheets, inconsistent columns, or confusing data types—this masterclass will turn your challenges into clarity. You’ll walk away ready to deliver clean, trustworthy, and actionable data that powers smarter analytics and better decisions.

Prerequisites

  • Comfort using Jupyter or notebooks to run Python and view outputs
  • Ability to load CSV files and inspect Pandas DataFrames
  • Basic Python skills including variables, lists, functions, and control flow
  • Familiarity with descriptive statistics like mean, median, variance, and quantiles
  • Understanding charts such as histograms, box plots, and scatter plots
  • Awareness of what tables, rows, columns, and data types represent