Sony Corporation, founded in 1946 in Japan, is a multinational conglomerate known for its strong presence in various industries. It has built a reputation for innovation and quality, particularly in the electronics category. Sony’s products include a diverse range of products, some of them being
Televisions: Sony's BRAVIA series offers high-definition, smart, and OLED TVs known for their superior picture quality and advanced features. Monitors: Sony produces professional-grade monitors used in various industries including broadcasting and video production. Projectors: High-end projectors for home theaters and professional environments. Cameras: A range of digital cameras, including mirrorless and DSLR models. Audio Equipment: Headphones, speakers, and high-fidelity audio systems. Gaming Consoles: The PlayStation series is among the most popular gaming consoles worldwide. Entertainment: Movies, music, and gaming software.
Sony has partnered with Amazon to promote their digital e-commerce business and has announced a special sale in collaboration with them. Sony has decided to promote this Special sales campaign across several marketing channels
Sony when it analyzed its past data, realized that RoI in certain channels is not so good. In other words, the investment is higher than the sales generated
Considering this Sony wishes to optimize its marketing spend in channels. But the big question is how much money Sony has to spend on each channel.
So your objective is to use the Market Mix Model to optimize the marketing spend and get more RoI from the campiagn